Wild swimming with Clare James

Wild swimming with Clare James

Whether you need to calm or cool down, energise yourself or simply clear your mind - we don’t think there’s anything that quite matches the feeling of taking the plunge. Is there anything that a cold dip can’t cure?

June 19, 2020 — Lawrence Bird
Virtual Try-on has Arrived

Virtual Try-on has Arrived

Finding the right pair of glasses or sunglasses can feel like a never ending struggle, whether your browsing in store with a limited selection, or sifting through the endless selections of shades online. We decided to change the way people buy sunglasses by making the whole process a little easier.
An Offshore Adventure

An Offshore Adventure

Circumnavigating the world on the hunt for unexplored shores and perfect waves in a sailing boat from the 70’s; it sounds like an adventure only read about in old novels or the plot to a wanderlust-provoking film, but for Max, Harry, Chloe and Lily, life onboard their beloved Elixir is a reality.
Tested to Mongolia and back in the world's toughest rally

Tested to Mongolia and back in the world's toughest rally

Last year we sent a few of our sunnies off on the most epic adventure – The Mongol Rally.  The greatest motoring adventure on the planet. 10,000 miles of chaos across mountains, deserts, dirt-tracks and jungle, from Prague to Mongolia. There’s no backup. There’s no set route. There’s no guarantee you’ll make it to the end. It’s just you, your tiny vehicle and planet-earth sized bucket of adventure.
Bird becomes certified B Corp - the first eyewear company in the UK

Bird becomes certified B Corp - the first eyewear company in the UK

In April 2020 Bird Eyewear became the first UK eyewear company to become a certified B Corp, in recognition of their outstanding commitment to sustainable and ethical business. Bird make beautiful, design-led eyewear using high quality and sustainable materials, and for every pair sold they distribute solar light to remote communities in Africa through their Share Your Sun partnership with SolarAid.

Rushing to a Stand Still

Rushing to a Stand Still

Practically over night, everyone went home. Suitcases were packed and planes were boarded. Vans loaded and ferry tickets booked. Schools closed and jobs were put on hold. However anyone had been spending March, everyone suddenly found themselves in the same position on an otherwise uneventful Wednesday morning - at home.
April 15, 2020 — Ed Bird
Our impact so far

Our impact so far

With the new year bringing clarity, fresh ideas and new projects for the Bird flock, we wanted to take a look back on how our Share Your Sun movement has impacted lives for good.
February 18, 2020 — Lawrence Bird
What's your 2020 Vision?

What's your 2020 Vision?

Louis Armstrong reminds us that “when you’re smiling, the whole world smiles with you”, and the same sentiment is behind our mantra, Share your Sun.
December 30, 2019 — Lawrence Bird
Blackcap frame on display in the British Museum of Optometry

Blackcap frame on display in the British Museum of Optometry

Our Blackcap frame is continuing its journey to stardom. Not only has this model won Frame of the Year in this year’s Optician Awards, alongside some huge names, but the London Museum of Optometry have asked us if they can feature our Blackcap frame as part of their highly curated collection.

Bright and bold - our Limited Edition Petrel

Bright and bold - our Limited Edition Petrel

One of our best selling real wood frames has a new look. Stand out this summer with this bold Limited Edition Petrel frame. Featuring an azure blue beechwood layer to brighten up your day. Feather etching along the temples completes this unique pair of sunnies.
July 11, 2019 — Ed Bird
The Satellite Range - Frames that are out of this world.

The Satellite Range - Frames that are out of this world.

The Satellite Range. Recycled aerospace aluminium frames, made with the same material used to make CubeSat satellites. Weighing less than 20 grams, you won’t even notice you are wearing it. We’ve engineered the hinges to sit neatly within the arms which can be moulded to fit your head shape. These are extraodinary metal sunglasses built for adventure. 
Winning Frame of the Year 2019

Winning Frame of the Year 2019

Winning Frame of the Year at the 2019 Opticians Awards is a huge achievement, beating competition from major players in the industry, including frames from Specsavers and LA Eyeworks.