Better Eyewear
for a Better World

For us it’s about reframing what really matters; people and planet. Seeking out the best sustainable materials for our frames, including certified woods, bio-based acetate, renewable cork and recycled aluminium, we create exceptional designs and focus obsessively on quality.

Every pair of Birds gives back through our Share Your Sun partnership with SolarAid. Helping to distribute solar light to families in Zambia and Malawi, replacing the use of fossil fuel burning lamps. 

We became the first B Corp Certified eyewear brand in the UK, and continue to pioneer change in the eyewear industry.

Wearing Birds leaves you looking great and helps bring about change.

Founders: Ed & Lawrence

Supporting communities in Malawi and Zambia

598 million people in Africa have no access to electricity. Without electricity families have no clean source of light, leaving millions to rely on expensive and dangerous alternatives. Many use homemade kerosene lamps which are a poor source of light; they emit toxic black smoke, eat up to 15% of a family’s income and are extremely hazardous.

For every pair sold we distribute solar light to remote communities in Africa through our Share Your Sun partnership with SolarAid.

Always #ShareYourSun

We’re a B Corp

In April 2020 Bird became the first UK eyewear company to become a certified B Corp. A company that meets the highest standards of social and environmental impact.  

Certified B Corporations are a new kind of business that balances purpose and profit, and are committed to prioritising the environment and society in the way they do business. They are third party verified and legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. Making a public statement that we are a force for good.

Bird eyewear glasses made from sustainable materials with eco friendly sunglasses made from wood

Using sustainable materials

A key aspect of our supply chain is understanding where raw material is sourced and the supply chain that supports it. Our suppliers meet the highest standards of manufacturing, including ISO9001 certifications, FDA and CE compliance, certifications for wood use and non-toxic conformity. None of our materials are derived from animals or exploit animals in any form. All Birds are considered vegan and animal cruelty free.

Our frames use Bio-acetate which is better for the environment and biodegradable. Unlike traditional acetate, bio-acetate is made without the use oil-based plasticisers.

Water based acrylic dies are used in our colouring of woods and our eco-cork cases have been certified to conform to ROHS directive and ISO 17226. Our cleaning cloths are made from recycled PET bottles.

Creating a circular economy

Our frames are built to last and we consider their whole life cycle when designing them. Our bamboo and 100% wooden frames can be composted, while our laminated wood/aluminium frames can be separated and aluminium layers (10% of the frame) can be recycled as normal. We can often re-use elements of frames such as arms and work with a local UK frame repair company to minimise wastage.

Our flock can take advantage of our recycling programme. Simply send your frame back for recycling and get a 50% discount on your next pair.

Thoughtfully delivered

Our packaging is both recyclable and biodegradable.

Even our mailer bags are made from sugarcane, so there’s no plastic to be found anywhere. Everything is sustainably sourced, carbon neutral and fully recyclable as certified by Enviro.

A global flock

Putting people first.

By working closely with our assembly teams and supply chain we can ensure minimum impact on the environmental, and maximum support for our global flock. No child labour of any kind, no form of forced labour, freedom of association and fair and equal pay.

No brainer carbon goals

We currently offset carbon miles do everything we can mitigate carbon usage. From 2021 we are committed that 100% of our overseas shipping will be moved to rail, following the silk road transit route.

Bird is committed to becoming a carbon negative company by 2025 (where we’ll extract more carbon than we produce). We're bringing in new initiatives that support the global climate goals EP100, EV100, RE100 and new forest cultivation.