Better Eyewear
for a Better World™

From building dens to building a movement.
Our goal is to make better eyewear for a better world. That means less b*ulls**t and more action.

For us it’s about reframing what really matters; people and planet. 

We seek out or innovate the best sustainable materials for our frames, including certified woods, bio-based acetate, renewable cork and recycled aluminium. Every pair of Birds gives back through our Share Your Sun partnership with SolarAid. Helping to distribute solar light to families in Zambia and Malawi, replacing the use of fossil fuel burning lamps. 

In 2020 we became the first B Corp Certified eyewear brand in the UK, verified to meet the highest standards of social and environmental impact, and balancing purpose with profit. For us it's a public statement that we are a force for good

Our goal is that every pair of Birds leaves you feeling great and helps bring about change.

Founders: Ed & Lawrence

Using sustainable materials

A key aspect of our supply chain is understanding where raw material is sourced and the supply chain that supports it. Our suppliers meet the highest standards of manufacturing, including ISO9001 certifications, FDA and CE compliance, including FSC certifications for wood. None of our materials are derived from animals or exploit animals in any form. All Birds are considered vegan and animal cruelty free.

Our frames use Bio-acetate which is better for the environment and biodegradable. Unlike traditional acetate, bio-acetate is made without the use oil-based plasticisers.

Plant based dyes are used in our colouring of woods and our eco-cork cases have been certified to conform to ROHS directive and ISO 17226. To top things off, we also make our cleaning cloths from recycled plastic bottles.

We’re a B Corp

Bird is the first UK eyewear company to become a certified B Corp.  

Certified B Corporations are rigorously verified to meet the highest standards of social and environmental impact, and balance purpose with profit.

They are third party verified and legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

For us it's a public statement that we are a force for good.

Supporting communities in Malawi and Zambia

598 million people in Africa have no access to electricity. Without electricity families have no clean source of light, leaving millions to rely on expensive and dangerous alternatives. Many use homemade kerosene lamps which are a poor source of light; they emit toxic black smoke, cost money to run and are extremely hazardous.

For every pair sold we distribute solar light to remote communities in Africa through our Share Your Sun partnership with SolarAid.

Always #ShareYourSun

Creating a circular economy

Our frames are built to last and we consider their whole life cycle when designing them. Our bamboo and wooden frames can be composted, while our laminated wood/aluminium frames can be separated and aluminium layers (10% of the frame) can be recycled. Where possible, we re-use elements of frames and work with a local frame repair company to minimise wastage.

Anyone can take advantage of our recycling programme - simply send your frames to us for recycling and receive a discount on your next pair of Birds.

Thoughtfully delivered

Our packaging is both recyclable and biodegradable.

Even our mailer bags are made from harmless water-soluble EcoWrap, so there’s no plastic to be found anywhere. Everything is sustainably sourced, carbon neutral (more on this to come) and fully recyclable as certified by Enviro.

A global flock

Putting people first.

By working closely with our assembly teams and supply chain we can ensure minimum impact on the environment, and maximum support for our global flock. This means to the very best of our ability, and through third party verifications we ensure no forms of modern slavery, no child labour of any kind, no forced labour, freedom of association and fair and equal pay.

No brainer carbon goals

We currently offset all carbon miles and mitigate carbon usage wherever possible.

Bird is committed to becoming a carbon negative company by 2025 (where we’ll extract more carbon than we produce). We're part of the B Corp Climate Collective that support the global climate goals, for us this includes EP100EV100RE100 and new forest cultivation.