Bird X WWF

Make a world of difference.

We’ve teamed up with the WWF to bring you a pair of sunglasses made for nature. A design inspired by the Puffin's unmistakable plumage, this unique partnership aims to support the conservation of the iconic Puffin, a species facing a potential 90% population decline within the next three decades. 10% of every sale goes to the WWF restoration campaign

Performance redefined

The Puffin features our brand-new Active Adjust core, with set-and-stay technology. Adjust your frames to how you like them, and they won’t bounce back like regular sports frames. Meaning you get a bespoke fit every time.

HawkX Lenses

Better vision whatever the environment.

Experience a new level of clarity with our Hawk ultra-clear lenses. Designed to reduce glare while enhancing colours and protecting your eyes from harmful UV rays. 5-star UVA rated, with an anti-glare and hydrophobic coating.

Featherweight Frames

Experience our performance acetate. Made from plants using a patented technology. A low-carbon bio-acetate frame that's lightweight, non-toxic, hypoallergenic, flexible and scratch-resistant.

WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.