Puffin | Bird x WWF

Puffin | Bird x WWF, Sunglasses

Performance sunglasses designed to keep you focused while protecting the planet. 

Working with the WWF we’ve combined nature’s strengths with performance design to bring you a lightweight and durable frame that’s rooted in adventure. Fossil fuel free, with premium matte finish and upgraded logo to soften the look. Experience the difference of our elite acetate, made from plants using a patented technology. A low-carbon bio-acetate frame with polarised, mirrored and saltwater-proof lenses that reduce glare and protect you from UV rays.

Frame size: Medium

This frame is best suited for regular heads (55-57cm). Ideal for many face shapes and nose heights.

51mm-19mm-145mm (lens, nose, temples)

Free UK Delivery & Returns on orders over £20

Our standard free UK delivery time is 2-3 business days.

Prescription glasses, prescription sunglasses and ready readers are shipped after lenses have been fitted between 5-12 working days. For more information please visit our Shipping information page.

What size frame do I need?

For the great majority of people (more than 90% of our customers), Medium Width offers the correct fit. You can learn more about Bird frame sizes and how to find a suitable frame size with our official Size Guide

Returns & Exchange

You can return anything within 14 days of the original purchase date to receive a full refund or exchange for another style. Items must be returned in unworn and re-saleable condition. If you would like a free returns label, please email the team and we'll send you one (free returns only valid for UK addresses) Prescription lenses are non-refundable as these are created bespoke for each customer and cannot be reused.

  • Handmade eco-cork case 
  • WWF Puffin Cleaning Cloth 
  • Info & warranty card
  • Free Shipping
  • Lifetime warranty

Packaged in our nest box to keep your Birds safe on their journey. All packaging can be recycled.

WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.


The Puffin frame features our brand-new Active Adjust core, with set-and-stay technology. Adjust your frames to how to like them, and they won’t bounce back like regular sports frames. Meaning you get a bespoke fit every time.

  • HawkX polarised lenses
  • Anti reflection back coating
  • Ultra lightweight frames
  • Temple feather grips 
  • Five-barrel alloy hinges 
  • Non-toxic & hypoallergenic


Exceptional Lenses

Our Hawk and HawkX lenses offer 100% UVA protection, with anti-scratch and anti-glare technology.

Certified Materials

Plant based acetates, recycled metals or renewable wood. We harness nature's strengths and colours to produce unrivaled sunglasses

Recycle ANY frames

If you have any old eyewear lying around give them a new breath of life with our sunglasses and glasses recycle scheme.

From Nature For Nature