Louis Armstrong reminds us that “when you’re smiling, the whole world smiles with you”, and the same sentiment is behind our mantra, Share your Sun. This can be interpreted in a number of different ways; from donating to a good cause such as SolarAid, which happens every time you purchase a pair of Birds, to smiling at a stranger on the street - you never know who might need to see a friendly face today. 

January is a time for resolutions. People everywhere promising to better themselves; eating healthily, hitting the gym and no more nail biting. We see the arrival of the New Year as a perfect time to bring the best version of yourself into focus. Now, more than ever, our world needs us to live more ethically and sustainably, not only for the sake of Mother Earth but also for the people who live here. By pledging to live cleaner, greener and more eco lifestyles, we’re stepping into the best version of ourselves – and the best version of our planet.

Bird Sunglasses are made from sustainable materials and created ethically, and each pair purchased guarantees solar powered light for families in Africa, through our affiliated charity SolarAid. If you look after your Birds, they will last a lifetime, meaning no more rubbish plastic sunnies in landfill, and more looking great for a long time to come. 

Here at Bird HQ we’re busy making plans and creating our ‘2020 Vision’ for this year. We want to keep growing – as a company, as a team, and as individuals, in every sense of the word. And a cold, wet winter has got us itching for travels and exploration so we’ll be planning some adventures for the year.

So whatever you’re planning for this year, whether trips to warmer climes and mountainous horizons, or simply pledging to hop on a bike instead of driving to work, the act of getting outside, breathing in fresh air, stretching wintery limbs and welcoming every day is a sure fire way to set ourselves up for a good year ahead.

From our family to yours, we’d like to wish you a Happy New Year.

We hope your 2020 brings clarity, happiness and sunshine!



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December 30, 2019 — Lawrence Bird