An open letter from our family to yours.
What a year it's been, we've had an absolute blast and achieved way more than we thought possible thanks to our flock.
'Business as usual’ looked very different in 2022, with global disruptions, turbulent economies and the growing effects of climate change. This helped push us into new ways of thinking, and knowing that we could change the outcomes for our partners, stakeholders and team spurred us on.
Fashion is often said to both reflect and lead culture — we believe the industry we’re in has a once-in-history opportunity to demonstrate that creativity and respect for nature can lead to sustainability.
Our goal is to make better eyewear for a better world (which means less BS and more action).
There’s a reason we’re based in the greenest city in the UK; nature is at the heart of what we do and we aim to reflect this in every pair of Birds and the positive impact they have, whether that’s creating innovative materials, planting our own forest, or helping our flock reframe their world (literally and metaphorically).
So, as we leave this year's slightly prickly nest and flap our way into 2023, from our Bird family to yours, thank you for flying alongside us and for all the love and support you’ve given. We hope the year to come is filled with the best humanity has to offer.
Peace and Love
Ed & Lawrence