Flipping the Bird to Fast Fashion
Our 2023 cleaning cloth is about making a positive stand in the fashion industry (basically more action and less BS).
Fashion is often said to both reflect and lead culture — we believe the industry we’re in has a once-in-history opportunity to demonstrate that creativity and respect for nature can lead to sustainability.
Humanity has been up against it in recent years, with global disruptions, turbulent economies and what seems like endless inequalities amplified by the news. We know that how we work and run our supply-chains changes the outcomes for our partners, stakeholders and ultimately the planet.
Our commitment for the year is continuing to break the norms and playfully disrupting an industry full of tomorrow's rubbish.
Keeping your eyewear clean is an important job, our cloths are made from recycled PET (plastic bottles), they can be washed and reused for years and years, and best of all re-recycled at the end.